I am a data-driven growth marketing leader and AI strategist currently serving as the Head of Industry, CPG & Retail & Fashion at Meta in Amsterdam. In my role at Meta, I lead a 9-person team driving user acquisition and digital expansion for the region's largest consumer brands, while leading the EMEA AI Transformation initiative—building the org-wide AI brain and shipping custom tools like 10x Sales and the Sales Second Brain. An Industrial Engineering graduate from Middle East Technical University (METU), my career spans leadership roles across Yandex, adXclusive, and Possible, as well as serving as the Head of Digital & Performance Marketing at TicketSwap (recipient of the Amplitude global Marketing Insight Award). I specialize in pairing deep strategic market expansion with automated workflows and AI leverage to achieve exceptional business results.
Leading the EMEA AI Transformation at Meta, building agent-ready knowledge layers and sales tooling.
Developing and executing territory scale across Benelux CPG, Retail, and Fashion portfolios at Meta.
Deep expert-level scaling across Meta/Google platforms with advanced GA4 and Amplitude structures.
Maximizing ROI by structuring high-ticket funnels, automated systems, and precise CRO audits.